Nothing is associated more closely with weight loss than food cravings. You know that the battle will come a few times a day. Like two warring titans staring each other down before a grand battle: you versus the food.
Regardless of what does or does not end up in your mouth, if you are fighting these cravings, you will lose. Don't waste your time and energy. You are outsmarted by an entity that can control what you think, what you see, and most importantly, what you eat.
Your battle is against your subconscious, and you have no chance.
How It Works
Somewhere along the line you heard, read, or were told that you have to fight your food cravings to prove your resolve to lose weight. This doesn't seem doable, especially not in the long term. But if fighting cravings is impossible, then what else is there to do?
To start, fighting your subconscious on anything is always a losing battle. You are outmatched. You may have temporary gains, but over the long term the odds are against you.
There is, however, one facet to your relationship with your subconscious that will flip the struggle for supremacy on its head. While the subconscious doesn't care what you want, no matter how much you want it, it is perfectly tuned in at all times to exactly what it is you believe. Not what you tell yourself you believe, but rather what it is you believe deep down.