When Cheri Russum and Shannon Lesley of Providence Regional Medical Center Everett’s public relations department were asked to put on a health fair, they weren’t quite sure what they were getting into. Or how popular the event would be. The two lined up presentations and interactive demonstrations including the Original Organ Show, included booths from health-care partners in the region, invited the Everett Silvertips to promote free mammogram screenings (bringing in more than $78,000), and marketed the event online and through newsletters and the media. The duo struck success and now plan two health fairs a year, both to be held at the hospital’s Cymbaluk Medical Tower. Russum and Lesley had an advantage in planning their event, since medical experts fill their building. But with careful planning and creative insights, your business or organization can develop a well-rounded, well-attended health fair. Fair considerations Are you looking to promote healthful living among your employees? Do you want to provide community service in your neighborhood? Would you like to raise awareness about your group or business or partners? Are you part of a community group that promotes family wellness? All are valid reasons to develop a health fair.