The 4 categories every hospital should be measuring in social media include: social media and marketing growth, Building fans through social media loyalty tactics. We explain how you can employ specific metrics to measure.
When it comes to social media, how can hospitals use it to effectively grow their patient volume? By having a clear strategy and knowing what and how to measure their efforts. No effort is valuable unless it can be measured. Here are some great suggestions on what you can measure and the metrics you can use.
In a recent article by Becker's Hospital Review, they explain that social media "must be backed by a clear strategy for its usage and a strong methodology for measuring its effectiveness."