In case you need reminding from when you were a kid -- kids keep secrets from their parents. But there is one secret, for sure, that has to be brought out into the open... because it's killing them. And that secret is in some way they are involved in bullying. Maybe they're the bully, maybe they are the victim or maybe they' are a bystander but whatever the case, their parents need to know about it before another child dies.
In the coming months we are going to work on a campaign specifically to help parents engage their children in a conversation about this frightening part of their school days. Because we are all learning that there is a right way and a wrong way to approach this complicated issue, we are also going to seek out and bring families expert advice for the best way to handle these very difficult situations.