Renaming fruits and vegetables with catchy, attractive monikers could more easily convince children to eat them, according to a new study.
Researchers at Cornell University's Food and Brand Lab tested the likelihood that students at five ethnically and economically diverse schools schools would eat items dubbed "X-Ray Vision Carrots," "Power Punch Broccoli," "Tiny Tasty Tree Tops" and "Silly Dilly Green Beans" over the same foods labeled "Food of the Day."
The results were overwhelming -- for instance, in one school 66 percent of the carrots labeled "X-Ray Vision Carrots" were eaten up versus the 32 percent when they were labeled "Food of the Day."
In a release, the study's lead author Brian Wansink explained that the finding could provide a cheap solution to improving kids' diets:
