Do you use your phone to help keep track of your health? You wouldn't be alone.
According to the Pew Internet & American Life project, 15 percent of adults with cell phones use health applications on their devices. Meanwhile 17 percent of cell phone users look up health information while on the go. And while that might seem unimpressive at first glance, it is actually quite significant: in order to access most health information via mobile -- and certainly health-themed applications -- one needs a smartphone. And about 46 percent of American cell phone users have one of those. In other words, there’s an argument to be made that nearly a third of those who are able to access health information on their phones do so.
But are we talking about the sporadic symptom check on WebMD or something larger? About 27 percent of Internet users have tracked their weight and diet and fitness behaviors online. And with hundreds of apps devoted to helping customers meet their weight loss and fitness goals, there is clearly a market for mobile nutrition and fitness information as well.