The Food and Drug Administration announced earlier this month that it is planning to look into the health claims of infant formulas. I couldn't be happier.
One of the biggest, or should I say latest, of the formula industry's misleading claims is related to omega-3 fatty acids--DHA, in particular--which misleads mothers into thinking formula is just as good as breast milk.
Specifically, the FDA says it wants to: "assess women's understanding of and response to various statements on infant formula labels. The study results will be used to help the agency to understand the role that certain types of statements on infant formula labels have in influencing formula choice . . . The study will focus on purchase choice, perceived similarity of the formula to breast milk and perceived likelihood that the formula has certain health benefits."